App marketing / 6 min read

How to launch your app and get it noticed?

Launching an app is no easy task. In order to ensure that your app gets the attention it deserves, you need to plan and execute a well-thought-out launch strategy. You also need to market your app effectively.

How to launch your app and get it noticed?

Plan your app launch

Before you launch your app, make sure you have a solid marketing plan in place. You'll need to identify your target audience, craft a message that resonates with them, and devise a way to get the word out without breaking the bank.

You should also plan your launch date. This may seem like an obvious step, but it's essential to have a specific day set for your launch in order to give yourself enough time to execute all the necessary steps.

Create a buzz around your app

There are a few key things you can do to create a buzz around your app and help it stand out from the crowd. First, make sure you have an impressive and eye-catching launch page. This is your opportunity to make a solid first impression and capture people's attention. You should also create a teaser video or website that gives people a sneak peek at the app's features and entices them to learn more.

You'll also need to invest in some good marketing and publicity efforts. Try to get as much press coverage as possible, and reach out to bloggers, reviewers, and social media influencers who might be interested in writing about your app.

Get your app featured on app stores.

There is no one silver bullet for getting an app featured on App Stores. However, there are a few key things you can do to increase your chances of being noticed:

1. Make sure your app is high quality and meets the standards of the App Store.
2. Launch your app with a marketing campaign that generates buzz and gets people talking.
3. Contact app store reviewers and request that they feature your app.
4. Use social media to create awareness about your app and drive downloads.

Click here to learn more about ways to get your app featured in the app store

How to market your app

Use social media for marketing your app.

Yes, social media can be a great way to market your app. However, you must ensure you're targeting the right audience and using the proper channels. For example, if you're targeting business users, LinkedIn might be a better platform than Facebook. And if your app is aimed at younger users, Snapchat or Instagram might be better choices than LinkedIn.

Also, ensure you're using catchy, eye-catching visuals and compelling descriptions to generate interest in your app. And don't forget to include links where people can download and learn more about your app.

Here is a link to the detailed guide on How to Successfully Promote an App on Social Media

Use influencers for marketing your app

Influencers have a lot of credibility and influence in their field. They can be bloggers, celebrities, or even regular people with a large social media following.

If you can get an influencer to endorse your app, it will give you a lot of exposure and credibility. People will be likelier to try your app if they know someone they trust who has already tried and liked it. So, research your target market and find the right influencers to help promote your app.

There are several ways to find influencers who might be interested in promoting your app. You can search for relevant hashtags on Instagram or Twitter or use a tool like (Followerwonk) to find influential users who share your target audience.

Once you've identified potential influencers, reach out to them and offer them free copies of your app or rewards for promoting it. Be sure to create a compelling pitch to convince them why they should promote your app.

Use paid advertising for marketing your app.

Paid advertising is also one of the best ways to market your app. You can use targeted ads to reach people who are likely to be interested in your app, and you can track how well your ads are performing so you can adjust your strategy as needed.

Paid advertising can be expensive, but it's worth the investment if it helps you find and attract new users who will stick with your app.

In addition to paid advertising, promote your app through social media, blog posts, and other online channels.

The more exposure your app gets, the better your chance of reaching and engaging with potential users.

Here is a link to the step-by-step guide to Marketing Your Mobile App.

How to get user feedback and improve your app?

Use app analytics to track user engagement.

One of the best ways to get feedback and improve your app is by using app analytics to track user engagement. This will give you a good understanding of how users interact with your app and what changes or improvements you may need to make.

Learn about how to use key metrics by using app analytics and other best practices for optimal results (https://www.adjust.com/blog/mobile-app-analytics-best-practices-for-optimal-results/).

Use user feedback to improve your app.

User feedback is essential for app development and improvement. By understanding what users like and don't like about your app, you can make necessary changes and updates to keep them engaged and coming back. Here are some tips on how to get user feedback:

1. Make it easy for users to provide feedback. Include a feedback form or button within the app, or have a way for users to contact you directly.
2. Listen to what users have to say. Take their feedback seriously, and use it to make changes and improvements to the app.
3. Be responsive to users' needs. If users request a change or new feature, work on implementing it as soon as possible.
4. Thank users for their feedback.

Conclusion

Launching an app can be difficult, but with the proper planning and execution, you can create a buzz around your app and get it featured in app stores. In this article, we've outlined several tips on marketing your app using social media, influencers, and paid advertising.

We've also provided advice on how to use app analytics to track user engagement and gather user feedback so you can improve your app. So what are you waiting for? Get started marketing your new app today!

About Reptile

Reptile is the perfect app design, testing and publishing platform and a leader in the no-code movement.

There are no limits on your creativity. Our powerful no-code platform Reptile with drag-and-drop widgets, custom fonts and CSS you can visualise any app, build, and publish it - without needing your own app developers.

We’ve built many apps that we’re proud of, and if you are interested, here is a link to a few of our recent achievements we’d like to share with you.

Design beautiful apps with us – call us on (+44) 207 183 3690 or send us an email info@reptile.app