App / 6 min read

Push notification strategies to engage your customers

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By Marion / January 31, 2023

Welcome to the exciting world of push notifications! Say goodbye to lacklustre customer engagement and hello to a new era of dynamic and interactive experiences.

In this blog post, we'll unlock the power of push notifications and share insider tips on how to use them to captivate your customers like never before. From the different types available to tried-and-true strategies, you'll walk away with the knowledge and tools you need to keep your customers engaged and coming back for more. So, sit back, relax, and get ready to transform the way you interact with your customers.

What are push notifications?

What are push notifications?

Push notifications are alerts delivered directly to a user's device, often through a mobile app. Unlike regular app notifications, push notifications can reach users even when the app is not actively running. They provide timely information, updates, and promotions to keep users informed and engaged.

Learn more about how No-code platforms like Reptile can streamline your push notification process and save time.

1.1 The difference between push notifications and in-app notifications

Push notifications are sent to users outside of the app, while in-app notifications are only seen when the user is actively using the app. This means push notifications are more likely to be seen by the user, and can be used to encourage them to open the app.

1.2 Types of notifications 

Here is a brief overview of different types of notifications in a mobile app:

  1. Event notifications - These notifications keep users informed about specific events or activities they are scheduled for, interested in, or are actively participating in, including appointments, ticket confirmations, and shipping updates.
  2. Marketing notifications - These notifications serve to promote products, services, or sales by informing users of special deals, promotions, and discounts. The goal is to increase engagement and drive sales.
  3. Transactional notifications - These notifications provide users with information and updates related to their transactions, such as payment confirmations, order updates, and delivery notifications.
  4. Informational notifications - These notifications aim to keep users informed with important and relevant information, such as weather updates, breaking news, and emergency alerts.
  5. Personalised notifications - These notifications provide users with a personalised experience by delivering tailored updates based on their preferences and behaviour, including personalised recommendations and news updates.

Find out more about the various types of push notifications and determine which one works best for your needs by exploring this resource. Each of these types of notifications can play a different role in engaging and retaining users, and app developers should carefully consider the appropriate use of each type to ensure the best user experience.

Strategies for engaging your customers

Strategies for engaging your customers

Personalise push notifications

Personalising push notifications is a great strategy for engaging customers and making them feel valued. To personalise notifications, consider using the customer's:

By using these personalisation techniques, you can create a more engaging and relevant experience for your customers, increasing the likelihood that they will continue to interact with your brand. 

Make push notifications relevant and significant

Relevance and significance are crucial in keeping customers engaged through push notifications. Here are some ways to achieve this:

By making push notifications relevant and significant to the customer, you increase the chances that they will engage with and act upon them, leading to a stronger connection with your brand.

Make segments groups before sending the push

Create segment groups before sending push notifications

Creating segment groups before sending push notifications allows you to target specific groups of customers with relevant messages. For example, you could create a group of customers who have previously shown an interest in a particular product or service, and send them notifications about related products or services.

App update alerts

App update alerts are used to keep users informed about new updates to your app. These notifications can be used to let users know about new features, bug fixes, or other improvements to the app.

Rich media push notifications

Rich media push notifications that include images, videos, or other multimedia content. These notifications can be used to make your notifications more engaging and informative. Users are more likely to interact with notifications that include multimedia elements such as images, videos and gifs.

Explore this resource and elevate your push notifications with rich media and dynamic content

Push notifications and Reptile

Reptile, the no-code platform, makes it easy to implement push notifications

Introducing Reptile - the ultimate solution for implementing effective push notifications in your app. With its intuitive no-code platform, you can easily create and manage personalised push notifications without any coding required. Whether you want to send notifications to your customers to announce new products, offer special deals, or simply keep them engaged with your brand, Reptile makes it simple and straightforward. With powerful targeting options and real-time analytics, you can track the performance of your notifications and optimise them for maximum impact.

Whether you're a seasoned marketer or a newcomer to the world of app development, Reptile is the ideal choice for building a thriving, engaged customer base.

So why wait? Start using Reptile today and take your push notifications to the next level!

Design and build any app

All apps in Reptile come with an authentication module

The authentication module in Reptile provides segmentation of users, enabling targeted push notifications to be sent based on specific groups and their interests and preferences. This allows for a more personalised experience for users within the app


In conclusion, push notifications are a game-changer when it comes to keeping your customers connected to your app or business. By tapping into the different types of notifications and implementing proven strategies, you can keep your customers engaged and coming back for more. And the best part? You don't need to be a tech expert to do it all! With a no-code platform like Reptile, you can easily create, segment, and send personalised push notifications with ease. So, don't wait any longer; start boosting your customer engagement today!


Photo by Tim Mossholder on Unsplash

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